Evaluation Question 3

What kind of media institution might distribute your media product and why?

The production company for our film is 'COMA Productions', they would be in charge of the budgeting, scheduling, scripting, casting, organisation of staff, production, post-production, distribution and marketing of 'Rose'.  As 'Rose' is a drama-thriller, social-realism style film Coma Productions is likely to be an independent production company (like Lucasfilm, pre-2012, or Ruby Films) meaning it would probably have a low budget.  This budget is likely to be funded through processes like equity (where people invest in production in return for ownership interest in the film), crowd funding (where friends, family and prospective audiences donate towards the film), differed payments (where producer fees, and those of any other staff who agree, are deferred until after release, reducing the payments necessary to start production) and gap/bridge financing (where we (the filmmakers) would have to take out personal loans to fund any gaps in production costs).

As well as an independent production company our film would probably also have an independent distributor.  The distributor is the company responsible for the marketing of a film, setting release dates, choosing the method of the film's release, etc.  Our film would probably be distributed by a company like A24, who are not only an independent film distributor but have also done film as of a similar genre such as 'Room' and 'Moonlight'.  Our distributor would most likely opt to give our film a limited release where it is shown only in a select few cinemas, to gauge the audience's interest, before being released to a wider audience.  This distribution method is similar to that of 'Birdman' which was released in a few US cinemas on October 17th 2014 before getting a nationwide release, in 857 cinemas, on November 14th of the same year.

The order of credits for our film opening goes as follows; COMA Productions, Cassidy Richards (director), Meg Dobson (actor), Tony Langan (actor), Owen Vidler (producer), Aimee Langan (editor), Molly Dowling (DOP) and David Chidlow (actor).  COMA Productions appears first in our credits because they are our production company and have therefore invested huge amounts of time and money into the film earning them the films first credit.  The second credit goes to the film's director, because they are instrumental to the telling of the film's story, and the third to Meg the lead actor.  After Meg comes Tony, Tony is credited to show his character's significance in the rest of the film.  After Meg and Tony we credited the film's producer, the producer is credited early on in the credits (before the title) as they are very important in planning and coordinating the film's production. After this the film's title is shown, in the middle of our sequence as is typical of film opening, and then the editor, who plays a key role in the formation of the film's story and look during post-production.  We then give a credit to the film's Director of Photography, who both acts as camera man and provides the vision for the film, before David Chidlow, an actor, highlighting his character's significance in the rest of the film.